Unmarried

Previous generations seem to have been satisfied with THE HOBBY. That’s no good for us. We’re all about THE ART. We demand to earn our living and make our mark as creators. But we are the Peter Pan Generation that doesn’t really dig business, so we’re crap at useful things like self-promotion and networking.

I have friends who are happy with normal jobs. They tend to be the ones who are also married, because marriage is a sign of GIVING UP ON THE DREAM. It’s OK to be with someone for ever, as long as you don’t get married. Because you couldn’t possibly get married until you’ve figured it all out (ie. next year).

So we’re all floating along. We hoped turning 30 might bring a flash of enlightenment. It didn’t. We’ve created a wonderful and free digital world where everyone can have everything and we’ve turned down every opportunity to do things ‘the old way’, because we knew things were going to change.

Revolutionary trinket

And things have changed. Instead of making a trinket for fun, giving it as a gift, being surprised when people want more trinkets, making a few more, maybe setting up a little stall somewhere (always as a hobby – never seriously), selling more, making more and selling more, we think of an idea for a revolutionary trinket design, we register revolutionarytrinket.com, we make a business plan that has a huge question mark by the word FUNDING, we build revolutionarytrinket.com/shop, we set up a hosted Gmail account to deal with the inevitable flood of orders and to streamline team calendaring (there has to be a team), we post a couple of mysterious tweets and we wait.

Nothing happens. We never even get round to making stuff any more. We ignore the voices of THE DRAGONS that float over from the TV: “Malcolm, the best thing you can do is to LET IT GO. This is NOT A BUSINESS, and it will NEVER BE A BUSINESS.” What do they know? They’re old and successful. They didn’t create stuff. They did it the boring way. Little by little. With ice cream trucks and leisure centres and shrink-wrapped toys. What is this? 1982? We’re MAKING ART HERE, PEOPLE. Did you even hear Duncan Banatyne on Desert Island Discs? Worst. Taste. Ever.

What’s the answer?

Crowdsourcing. Crowdfunding. Fundcrowding. Micropatronage. Begging. It’s the new way! It worked for Coming & Crying and, um… there are others. We don’t even need to think about money any more. There are people out there who will just give. We think of a clever name for the second-from-bottom-price-point package² and throw in a personal appearance (OMG! Seriously? You’ll turn up at my house and actually clamp a trinket to my mantelpiece? For only £599?), and the money will come rolling in.

Or not. I think there’s another way. In fact, I know there is because Xander has already thought of it. He just hasn’t built it yet. And while he’s away directing a play in Edinburgh, Miranda and I had a secret meeting (with tea and Co-op Truly Irresistible Stem Ginger Cookies), and planned it all out. When Xander gets back he’ll tell you all about it. It’s going to be amazing. ;)

It’s amazing how containers can make us lazy about content. The assumptions we make about the nature of music, collections of music, what constitutes a ‘complete work’ etc.

I absolutely agree, and I’ve come across a wonderful example of a post-Album project that not only breaks the boundaries by being 185 songs long, but is delivered as a podcast, features 185 different artists and provides better sleeve notes than I ever saw on a CD.

I’m not going to miss the album that much.

Seriously. I never thought the day would come when I would be happy to leave my record collection (and my 1983 direct drive turntable) languishing in a barn. But that’s where they are. If I feel sentimental about my dog-eared 12″ of Deep Purple’s Burn (like I did last week), I grab the torrent and ten minutes later it’s on my iPod as I stroll down the street grinning and brandishing the air guitar.

Musicians get quite precious about The Album as an artistic form, and there are loads of albums that are so much more than a simple playlist of songs. Sleeve notes and artwork also help to create a listening experience around the music. That’s great, and there’s nothing to stop musicians creating 45-minute collections of songs for download if that’s what they want to do. They can even separate them into Side A and Side B if they like. Two ZIP files instead of one. And sleeve notes work really well online – check out David Jennings’ wonderful 69 Love Songs companion piece.

When you think about it, the album was good for a few things:

• It gave musicians a form within which to create music.
• It gave the audience an easy and understandable way of supporting an artist.
• It gave the record company a product.
• It was a carrier for sleeve notes and artwork (aka. context).

Now the record industry is concerning itself with collapse, profits and Britain’s Got Talent. The audience has a new easy, understandable way of supporting an artist (iTunes etc.). The musicians are starting to realise that it’s not very difficult to replace the creative limitations of the album format with limitations of their own devising. Being creative is, after all, what they are supposed to be good at.

So now we can create whatever musical projects we like to catch people’s attention, it’s the really creative artists who are making waves. Roger and Dave are a pair of musicians, artists and producers who work in New York. They have come up with the best idea I have heard in, well, ever.

The Beatles Complete On Ukulele

It sounds like the kind of project I would find scrawled in my Moleskine the morning after a party. On finding this message from my enlightened self, I would chuckle and cross it neatly out. Because I’m not as brilliant and visionary as Roger and Dave.

The concept is simple (and it’s all about the concept):

Roger and Dave will….

1. Record & perform on ukulele all 185 original compositions by The Beatles with 185 guest artists.
2. Write essays to coincide with each release.
3. Make available for download one new recording and essay every Tuesday for 185 weeks, beginning January 20, 2009 (Inauguration Day) and climaxing July 24, 2012 (The eve of the London Olympics).

Each song is posted on a simple Blogger website, and there’s an iTunes feed so you can subscribe to the project as a podcast in iTunes. And that’s where it becomes really interesting, and where Roger and Dave have created something new and beautiful.

It’s all about the experience

When you listen to the latest Beatles cover on your iPod, the accompanying essay (aka. sleeve notes) is displayed on your iPod screen. So you read it as you’re listening. They give you an amusing but incredibly well researched insight into the writing and recording of the original, including anecdotes and rambles about what John and Paul were up to at that point in their songwriting career. They critique the song and the recording as songwriters, producers, curators and archivists. Then they introduce you to whoever is covering the song (a different musician sings each week, and they provide the ukulele and produce the rest of the track).

By the time you’re half way through reading the sleeve notes the song has finished, so you put it on again to get the rest of the essay. And maybe again. You listen to the song two or three times through while reading about it and immersing yourself in the details and the stories. Does this sound familiar? Isn’t this the mythical value of The Album? Didn’t you used to sit on your bed listening to the album all the way through two or three times while scouring the sleeve notes and the artwork for context, reassurance and trivia?

That’s how I felt when I sat on the train listening to Emily Zuzik singing Hold Me Tight (one of the most exhiliratingly cool tracks I’ve heard for years) and reading the essay. Try it. Right now. Press play and read the quote:

[The track isn\'t included in the RSS feed. Visit the blog to listen. ;o]

The tune features an incredibly precocious vocal melody over a swinging American Rhythm and Blues form. Fabulous harmony. But critically, Hold Me Tight is marred by insipid innocuous non-threatening male expressions of affection, designed to elicit the slightest of squeals from a twittering Tween. Lyrically typical of the songs Lennon and McCartney were writing at the time, our Hero is not even getting to first base. Hold Me Tight. I Wanna Hold Your Hand. I’m Happy Just To Dance With You. Young girls like to be liked. But not too much. Don’t go too far. Musically this song is a success. Lyrically, embarrassing. What’s going on here? The contrast between the Beatles STD-riddled, licentious and voluptuous pill popping real lives, and the lyrics of their early teenage puppy love songs, was vast. I believe this cognitive dissonance was a central facet of their initial appeal.

I don’t know about you, but that’s what I’m looking for in a listening experience. An experience. I want my music to arrive with this much context built in. We’ve been doing it with video, with live shows and with websites of vaguely interesting writing. And now Roger and Dave are doing it with a podcast. And a ukulele.

It Won’t Be Long

When you come across a project like this, you would be insane not to get involved. So when Roger and Dave asked me to record a song for TBCOU, I dug out my old Beatles records and searched for a song to cover. I didn’t have to look far. It Won’t Be Long is the first track on With The Beatles, which is the first Beatles album I ever heard while digging through my dad’s collection back in the late eighties. The song is fun, cheesy, and energetic. Ideal.

I recorded a quirky but authentic version with a simple guitar track, the main riff on piano and sixteen tracks of harmonies, and emailed it to New York. Having heard the spotless production and impeccable wit of the first 21 tracks of the project, I have a feeling this is going to be incredible.

If you want my musical recommendation for 2009 (and a podcast that will keep delivering amazing versions of songs you already love until 2012!) I suggest you subscribe to TBCOU right now. And in case you need any more persuasion, here’s the latest episode. A dub reggae version of Blackbird. Un. Fucking. Believeable. ;)

[The track isn\'t included in the RSS feed. Visit the blog to listen. ;o]

UPDATE: My cover of It Won’t Be Long is up on the TBCOU site, and it’s better than I could have imagined!