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	<title>Comments on: We need a proper Future Of Music event</title>
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	<link>http://ihatemornings.com/we-need-a-proper-future-of-music-event/</link>
	<description>A blog about music, songwriting, musicians and the internet</description>
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		<title>By: Dave Paul</title>
		<link>http://ihatemornings.com/we-need-a-proper-future-of-music-event/comment-page-1/#comment-90</link>
		<dc:creator>Dave Paul</dc:creator>
		<pubDate>Tue, 23 Sep 2008 08:41:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.backingtheunderdog.com/?p=36#comment-90</guid>
		<description>&lt;p&gt;I really enjoyed reading your blog, I agree with previous comment, Me and my 10 year old daughter have set up a website that is called virtualbury, its a place where artists and bands may advertise their music link in return for a video production of themselves playing on a fantasy virtual festival stage setting, they get heard and seen sort of, on the internet, our idea is to get the website established over the next few months and open up more opportunities for online development, merchandise etc.&lt;/p&gt;

&lt;p&gt;Something unique and different maybe, but potentially very effective!&lt;/p&gt;
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		<content:encoded><![CDATA[<p>I really enjoyed reading your blog, I agree with previous comment, Me and my 10 year old daughter have set up a website that is called virtualbury, its a place where artists and bands may advertise their music link in return for a video production of themselves playing on a fantasy virtual festival stage setting, they get heard and seen sort of, on the internet, our idea is to get the website established over the next few months and open up more opportunities for online development, merchandise etc.</p>

<p>Something unique and different maybe, but potentially very effective!</p>]]></content:encoded>
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		<title>By: pete whitfield</title>
		<link>http://ihatemornings.com/we-need-a-proper-future-of-music-event/comment-page-1/#comment-7</link>
		<dc:creator>pete whitfield</dc:creator>
		<pubDate>Sat, 21 Jun 2008 12:14:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.backingtheunderdog.com/?p=36#comment-7</guid>
		<description>&lt;pre&gt;&lt;code&gt;&lt;p&gt;Ah comments are back on &#8211; good!  So who might be an expert in the future of the music industry?  Er&#8230;.that looks a lot like you Ben!  I found you through Andrew Dubber&#8217;s blog so I know you will be free from old-school baggage.&lt;br /&gt;
&lt;/code&gt;&lt;/pre&gt;

&lt;p&gt;I&#8217;m liking the concept fans buying something from musicians even though it may not be a CD or an mp3 download.  First stop is live performance and many established acts have cottoned on to this already.  But what else would I pay for?  Merchandise, artefacts, things associated with the character of the musician (after all, the music itself is just an extension of the individual&#8217;s character).   I guess I have to admit learning a lesson for commerce here &#8211; I buy something not only because of what it is but because of its brand.&lt;br /&gt;
What&#8217;s your cunning plan?  Futuresonic ran an event that might have been what you are looking for Ben &#8211; might come around in Manchester again, or run in London?&lt;/p&gt;&lt;/p&gt;
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		<content:encoded><![CDATA[<pre><code>&lt;p&gt;Ah comments are back on &amp;#8211; good!  So who might be an expert in the future of the music industry?  Er&amp;#8230;.that looks a lot like you Ben!  I found you through Andrew Dubber&amp;#8217;s blog so I know you will be free from old-school baggage.&lt;br /&gt;
</code></pre>

<p>I&#8217;m liking the concept fans buying something from musicians even though it may not be a CD or an mp3 download.  First stop is live performance and many established acts have cottoned on to this already.  But what else would I pay for?  Merchandise, artefacts, things associated with the character of the musician (after all, the music itself is just an extension of the individual&#8217;s character).   I guess I have to admit learning a lesson for commerce here &#8211; I buy something not only because of what it is but because of its brand.<br />
What&#8217;s your cunning plan?  Futuresonic ran an event that might have been what you are looking for Ben &#8211; might come around in Manchester again, or run in London?</p>]]></content:encoded>
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